Digital Knowledge

All You Need To Know About SEMrush – The Complete 2020 Guide

More businesses are now prioritizing the need to stay relevant and ahead of competition. To achieve this, they have started investing heavily in the best digital marketing strategies, especially strategies that are well-grounded in SEO. Search Engine Optimization (SEO), from all indications, is the game changer in the digital marketing world. Businesses can only enjoy excellent web presence if they drive valuable website traffic and leads to their website. And this is exactly what SEO brings to the table.

There are different ways of going about Search Engine Optimization for a website. Over the years, we have seen more productive strategies and tools in these regards. One of such tools is the SEMrush. SEMrush is a popular digital marketing assistance tool that helps specifically with Search Engine Marketing (SEM). In this guide, we will discuss, at length, all you need to know about SEMrush — how it works; why you should use it; the features it offers; and how much you are paying to enjoy these values.

Are you excited? We are too! So, let’s get to it.

SEMrush — Get Familiar

If you are already in the digital marketing, or better still, the SEO game, then you are probably not coming the term SEMrush for the first time. However, we will assume that this is your first time, which is why we will be doing a brief introduction.

As mentioned earlier, SEM means Search Engine Marketing. So, the ‘SEM’ in SEMrush stands for Search Engine Marketing. As the name implies, the tool is designed to assist search engine experts and professionals get the desired results with lesser efforts.

Packed with highly functional tools, the SEMrush software is a one-stop digital marketing solution for businesses and individuals. The software can run SEO campaigns from start to finish, delivering expected results in SEO, Pay-Per-Click (PPC) campaigns, social media campaigns, and content marketing campaigns, all at once. It also helps significantly with on-page SEO, with regular site audits and recommendations on how to improve for better lead generation.

In addition to the regular updates on the latest trends in your industry and niche, the SEMrush tool delivers excellent keyword research. With this tool, you can keep track of your competitors and receive important insights on how to beat the competition. Considering the technicality of SEO, it is safe to say that SEMrush is created to make things easier, especially for people without a prior or just a basic knowledge of SEO.

Now that we know what SEMrush is, let’s see how it can help your business.

What can the SEMrush software do for you?

Basically, SEMrush will help you to run your SEO campaign single-handedly — it is that versatile. But that is not all, here are some other top reasons you should use the SEMrush tool for your digital marketing needs.

Site Performance Assessment

Results from SEO campaigns are not instantaneous. This is why it appears like nothing is working despite all your efforts. SEMrush will fix this – it offers valuable insights into how your campaign is faring. You can assess your site’s performance regularly. Also, you get to see the source and amount of traffic hitting your website. It also helps with keyword ranking assessment – you can see which keywords rank better than others. All these insights will help you to optimize your campaign to get even better results.

Understand and Beat Competition

It’s a fierce competition out there in the online business space, after all, you are not the only one in your niche or industry. This is why a large part of SEO is dedicated to keeping track of competition and competitors. With SEMrush, you can keep track of your competitors, especially their SEO campaigns and strategies. Learning from your competition puts you in a better position to avoid their mistakes and improve on their efforts. Are they targeting the wrong keywords? Then you know which keywords to avoid.

Keywords Research and Selection

There is no SEO without keywords. For every search your audience conducts on the search engine, a keyword is involved. How do you know this keyword? The SEMrush tool will point you to these valuable keywords when you use its Keyword Research feature. This tool provides the best keywords for every niche, including long-tail keywords and competitors’ keywords. This information can be channelled to optimize your SEO strategies and reach your target audience and leads.

High-quality Backlinks at your disposal

You can only improve your website’s authority when you have sufficient high-quality backlinks on your website. So, to boost your online presence and earn Google’s trust, you must source backlinks from authoritative websites. Looking for such top-level websites can be challenging. Fortunately, SEMrush can help you with this. You get the list of the best potential backlinks source in your niche. You also get to see the backlinks’ strategy of your competitors — you can improve on this to get even better results.

Attracting and Maintaining Traffic

It is easy to attract relevant traffic, but it is difficult to keep them. Getting traffic without keeping them is detrimental to your SEO efforts. This is why you must engage your leads and keep them hooked on your content and offers. SEMrush is equipped with excellent tracking and engagement tools that will keep your traffic and leads happy and satisfied.

These are what the SEMrush can do for you and your SEO campaigns. Perhaps, you are wondering HOW is it able to do all these? Well, the reason is not farfetched — there are several essential inbuilt tools in the software, some of which we have highlighted in the next section.

Site Performance Assessment

Results from SEO campaigns are not instantaneous. This is why it appears like nothing is working despite all your efforts. SEMrush will fix this – it offers valuable insights into how your campaign is faring. You can assess your site’s performance regularly. Also, you get to see the source and amount of traffic hitting your website. It also helps with keyword ranking assessment – you can see which keywords rank better than others. All these insights will help you to optimize your campaign to get even better results.

Understand and Beat Competition

It’s a fierce competition out there in the online business space, after all, you are not the only one in your niche or industry. This is why a large part of SEO is dedicated to keeping track of competition and competitors. With SEMrush, you can keep track of your competitors, especially their SEO campaigns and strategies. Learning from your competition puts you in a better position to avoid their mistakes and improve on their efforts. Are they targeting the wrong keywords? Then you know which keywords to avoid.

Keywords Research and Selection

There is no SEO without keywords. For every search your audience conducts on the search engine, a keyword is involved. How do you know this keyword? The SEMrush tool will point you to these valuable keywords when you use its Keyword Research feature. This tool provides the best keywords for every niche, including long-tail keywords and competitors’ keywords. This information can be channelled to optimize your SEO strategies and reach your target audience and leads.

High-quality Backlinks at your disposal

You can only improve your website’s authority when you have sufficient high-quality backlinks on your website. So, to boost your online presence and earn Google’s trust, you must source backlinks from authoritative websites. Looking for such top-level websites can be challenging. Fortunately, SEMrush can help you with this. You get the list of the best potential backlinks source in your niche. You also get to see the backlinks’ strategy of your competitors — you can improve on this to get even better results.

Attracting and Maintaining Traffic

It is easy to attract relevant traffic, but it is difficult to keep them. Getting traffic without keeping them is detrimental to your SEO efforts. This is why you must engage your leads and keep them hooked on your content and offers. SEMrush is equipped with excellent tracking and engagement tools that will keep your traffic and leads happy and satisfied.

These are what the SEMrush can do for you and your SEO campaigns. Perhaps, you are wondering HOW is it able to do all these? Well, the reason is not farfetched — there are several essential inbuilt tools in the software, some of which we have highlighted in the next section.

The Best SEMrush Tools for your SEO Campaigns

As mentioned earlier, SEMrush is packed with a wide range of tools that works synergistically to improve your SEO campaign, and by extension, your marketing efforts. Let’s take a look at some of them below:

Website Review Tools

SEMrush can help to assess your website and see how well (or not) it is doing. Here are some of the tools you find in the website review suite of the SEMrush software:

1. Backlinks Analytics Tool

Your high-quality content is crucial, but you must get top websites and people to corroborate this quality. This is the essence of backlinks. This tool allows you to access your backlinks and that of your competitors.

2. Backlinks Audit Tool

Once you have these backlinks, you can subject them to the Backlink Audit Tool to assess their source and performance. Are the sources toxic or reputable? If toxic, you need to get rid of them and replace them with backlinks from credible websites and sources. This will ensure that you do not hurt your on-page SEO efforts.

3. Site Audit Tool

If you are not satisfied with the performance of your website, all you have to do is run a site audit and see where the problems are coming from. From the report, you can see the areas performing well and those that need improvements.

Keyword Research Tools

SEMrush is known for its keyword research prowess. You will find several different keywords tool in the SEMrush suite, each created to achieve different results.

1. Keyword Magic Tool

Despite being relatively new, the Keyword Magic Tool is potent. It boasts a vast database of over 2 million keywords, curated across different niches and industries. It allows users to create up to 50 target keywords lists – this comes handy for users that manage more than SEO campaigns at once. This tool offers vital metrics like long-tail keywords, keyword difficulty level, search volume, CPC, number of SERP features, and a trend graph, among others.

2. Keyword Analyser Tool

Now that you have derived the potential keywords for targeting from the Keyword Magic Tool, the Keyword Analyser Tool is there to finetune them for you. This tool is designed to offer further keywords analysis. You can export the results to a spreadsheet or more advanced tools like the Position Tracking Tool.

3. Position Tracking Tool

We track keywords to see if some website pages are already optimized for these keywords. In other cases, it is to see if competitors are already ranking for these keywords.

This tool offers weekly updates on your competitors’ ranking progress. You can also assess the SERP features of the keyword, or review your competitors’ landing pages to see if these keywords are really working for them.

4. Domain Overview Tool

This tool helps you to see how your website is faring with regards to the keywords you are ranking for. What keywords are fetching you the most traffic? How much traffic? How can you improve on this traffic? The domain overview tool will answer these questions and many more. You also get the visual representations of these data sets, thanks to its broad reporting technique.

The Domain Overview tool has a couple of sub-tools, all of which offers various insights. For instance, the Organic Research Tool tells you which keywords you or your competitors currently rank for. from the ones with the highest volume to lowest volume of monthly traffic. There is also the Keyword Gap Tool, which compares your website with your competitors,’ in terms of keyword targeting and ranking.

You can check out other SEMrush tools and what they do on the official SEMrush website.

SEMrush Packages and Pricing Plans

With this rich array of tools and functionality, you are most likely wondering if this SEO software will not cost a fortune. Well, it does not. In fact, the SEMrush software is one of the few SEO campaign tools that offer the best value for money.

There are three main plans available on the platform. According to SEMrush, all of these plans provide access to 28 advanced tools and features that boost the marketing efforts of users. Let’s see each of these SEMrush plans and what they offer:

Monthly Plans

1.         The SEMrush Pro

The SEMrush Pro is the least expensive of the three. It allows you to work on five SEO campaigns or projects at once. You can track 500 keywords and crawl 100,000 pages. It offers 10,000 results per report, 3,000 reports per day, and 5 scheduled PDF reports overall. It costs $99.95 per month.

2.         The SEMrush Guru

This is somewhere in-between the other two plans in terms of cost. With SEMrush Guru, you get access to historical data and branded PDF reports of your campaign. There are 20 scheduled PDF reports available, and you can run up to 50 projects. There are 30,000 results per report and 5,000 reports daily. You can also track up to 1,500 keywords and crawl up to 300,000 pages. It costs $199.95 per month.

3.         The SEMrush Business

At $399.95 per month, the SEMrush business plan is the most expensive of the three plans. But it is worth the investment – it allows up to four users.

First, you get access to top features and services like Product Listing Ads, Multi-user Agreement, Historical Data, and Branded PDF Reports. Up to 200 projects can be managed at once, and you can expect 50 scheduled PDF reports per user. Each user can track 5,000 keywords and crawl 1,000,000 pages. There are 50,000 results per report for each user and 10,000 reports per day for each user.

Annual Plans

Away from the plans, SEMrush also offers some special deals for users that prefer annual billing.  They include:

  • The SEMrush Annual Pro Plan at $999.36
  • The SEMrush Annual Guru Plan at $1,999.44
  • The SEMrush Annual Business Plan at $3,999.36

Is SEMrush really worth the hype?

While the answer to this question is somewhat subjective, we have reasons to opine that SEMrush is one of the best digital marketing tools out there. It is designed to offer more-than-sufficient information for proper website optimization, keyword targeting, and competitors’ assessment. You will hardly find any SEO tool that offers more useful information.

It is important to note that SEMrush is best suited for expert or professional users – newbies or casual users may struggle to get results using the software. However, such beginners can take advantage of the generous amount of resources available to guide and teach them. SEMrush also provides a detailed FAQ page, alongside easy-to-understand video tutorials.

The best part? You can join their periodic webinars where they offer guides that help users from every skill level. You can also reach out to their ever-available support team for specific answers to your inquiries. Against this background, it is no brainer that we are recommending the SEMrush software to anyone interested in using an efficient SEO tool for their digital marketing campaigns.

Finally, we understand that not everyone will understand SEO and how it works – the technicality aspect can be tricky. This is why we invite you to speak to our dedicated team of digital marketing experts. We will be delighted to listen to your needs and help you out in the best way possible. Reach out today!

Keywords

  • SEMrush
  • SEMrush software
  • SEMrush tool
  • SEO campaigns

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