Search Engine Optimisation from TheITO

Search Engine Optimisation

Building your organic traffic can be quite the journey. For some, it takes years...
We help businesses just like yours increase their organic traffic whilst offering great long term results

(SEO) Search Engine Optimisation
Building your organic traffic can be quite the journey. For some, it takes years...
We help businesses just like yours increase their organic traffic whilst offering great long term results

Search Engine Optimisation

On-Page Optimisation

With dozens of checks to complete on each page, our team are able to work through every page on your website, ensuring it is friendly to search engines

Keyword Research

Our team can help identify keywords and search terms that will best suit your services or products. By implementing these, it helps your online search rankings

Competitor Research

Is your competition doing really well? Our team can help identify how they are doing it and where you can do similar things to help improve your traffic

Link Building

Creating links to strong DA (Domain authority) can dramatically improve your search rankings. We create both internal and external links


Health check your website and SEO results for FREE. Our team will gladly take a look and see how well you are doing

Voice Search

2020 estimates 50% of all searches will be completed via voice. Our team can get you ready and optimise your website for voice search

SEO Drop-Off

Have you recently seen your SEO / Traffic drop-off? There are many factors that can cause this, but we can repair loss of traffic

Why choose us for Search Engine Optimisation?

Our SEO has improved the organic search and traffic volumes to some well known brands in the UK. Our team of experts spend years fine tuning the art of search engine minipulation. Whilst the exact receipe for search engine algoritms is impossible to get hold of or master, through training, experience and testing, our team have devised strong practices that make our clients websites favourable to search engines.

We offer a large range of SEO services that can assist your business. These range from Keyword Research, On-Page optimisation and Link Building, to more advanced services like our SEO Audit, SEO Drop-Off and Voice Search solutions. Each have their own use within the SEO sector and depending on your business objectives and budgets, most of these are vital in the building of your Organic traffic

The important thing about SEO services is that there are no “quick fixes”. SEO is a long term goal which will increase your FREE and organic traffic.  That is why we Partner each of our SEO clients with a Client Relations Manager, who will keep you up to date with the process and results, whilst you focus on running the day to day of your business. Our dedicated team will ensure that your projects remain on track and complete in a timely manner. Its safe to say, we get quite familiar with our clients as SEO becomes a longer term strategic partnership. Choosing us for your SEO will keep it simple, with a digital marketing agency you can trust to deliver your business a return on investment.

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What does SEO stand for?

SEO stands for “Search Engine Optimisation”

What is SEO?

SEO is the process that that looks at optimising your website to be more visable on search engines such as Google, Bing & Yahoo (other search engines do exisit) The reason you take up SEO services is to increase your organic traffic to your website. This improves your chance of converting more clients from the additional click through rates you will see after your SEO work is completed.

Why is SEO important?

Its important to understand that SEO is not paid for traffic, it is organic traffic. Done right, it can be the most lucrative form of traffic attraction but you need to invest a lot of time and resource in SEO to see great results. Search engines are brilliant at finding information for people searching, but that information is extreamly comepetitive. For example: How if you search “plumber” there are over 1 billion returned results. How do you be on the first page of these results? That is what successful SEO will achieve for you, however the more competitive the search term, the harder it becomes to rank on the first page.
The more pages, services, blogs or articles you can get higher up the rankings, the more traffic you will see. The more traffic you see, the more potential clients or conversions. Ultimately that means more money to your business. Note: No company can deliver you to the first page of search engines over night, so think twice before you take up a service claiming to offer this. The likelyhood is that if they do, its through PPC (pay per click) Advertising.

Why does SEO take time to see results?

Search engines got smart to “quick fixes” with keywords stuffing and other various tricks that manages to produce overnight results. Times have changed and to provide a better structure to rankings, search engines now take into account over 200 things which they check on a timely order. This negates the ability to fool search engines. The best thing now, is good solid, structured content that is great for your visitors.

What is domain authority?

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). … Domain Authority is calculated by evaluating multiple factors, including linking root domains and the number of total links, into a single DA score.

What is On-Page SEO?

On page SEO is the process taken to improve the performance of each specific website page. This can inlude a number of tasks such as but not limit to the following:

1. Unsing optimised content that contains keywords (inc titles, headers and descriptions)
2. Making sure that the site can be found by search bots, (editing the robot files)
3. Using internal links to improve navigation (such as breadcrumbs, body copy and menus)
4. Ensuring the page is mobile friendly
5. Ensuring your page load speeds are good
6. Keeping crawl errors to a low amount
7. Removing duplicate content

Why are keywords important?

Without the right keywords, you’ll really struggle to drive valuable traffic to a website! However, choosing the right keywords can be difficult, especially if your business operates in a competitive niche. This is why keyword research is so important. Any SEO agency worth its salt will use multiple tools to identify target keywords, assess how competitive they are, and make suggestions of which pages target keywords should appear on.