fbpx

Facebook Pixel

This simple process wont take us long, but it can
make all the difference to your social media marketing.
Syncronise your website to facebook today

Facebook Pixel

This simple process wont take us long, but it can
make all the difference to your social media marketing.
Syncronise your website to facebook today
Facebook pixel helps create smarter and more valuable facebook ads 

Facebook pixel is a code that we place on your website. This tool places cookies which track users as they interact with your website and your Facebook ads. Even if you are not running any Facebook ads right now or have never in the past, installing this service now will start collecting data immediately. This is beneficial as you will already have valuable data to work with when you decide to start using Facebook ads.

What Facebook Pixel can do for you 

Track Conversions

This tool collects data which allows us to track how people interact with your website after viewing your Facebook advert. You can even track customers across multiple devices. This information helps you refine your ad strategy.

Retarget Marketing

Retarget marketing is great way to re-establish a connection with your audience in a way that is tailored to their unique needs. Through Facebook Pixel we can guarantee that our retarget marketing strategies will help you reconnect with potential customers and drive conversions.

Build ‘Lookalike Audiences’

Facebook retargeting pixel data also helps you build an effective ‘lookalike audience’. This means your ad gets shown to those who have similar likes, interests and other demographics as those who have already shown interest in your website. Expand your potential customer base and improve your ROI.

Smarter Facebook Ads

Installing the Facebook Pixel tool helps create overall smarter Facebook ads that will help you achieve a higher ROI. We can help you optimise ads for more specific conversions, such as sign-ups and purchases. We can also use Facebook Pixel to ensure your ads are shown more to customers who are more likely to make high-value purchases.

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Case studies 

Mcknight & Son

Mcknight & Son

Mcknight & Son

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Frequently Asked Questions

Facebook Pixel is a key tool when implementing Facebook Ads into your digital marketing strategy as it will help you get the most out of your social media ad spend. Here are some common questions and answers about the Facebook Pixel.

What is Facebook Pixel?

In simple terms, it is like Google Analytics for Facebook Ads. It is a tool which helps you better target your ads and allows you to track conversions from your ads.

How do I set up Facebook Pixel?

Facebook Pixel is created in your Facebook Events Manager. Once you have created your pixel you have the option to either manually add the pixel code to your website, use a plugin for a website platform (such as WordPress) or you can email instructions to someone else who manages your website for you. We recommend the third option if you are not experienced in managing your own website. Contact us today and we will get Facebook Pixel up and running for you with no hassle.

How does Facebook Pixel work?

Facebook pixel is a code that we place on your website. This tool places cookies which track users as they interact with your website and your Facebook ads. The pixel also collects data which helps track conversions, optimise ads, build targeted audiences for future ads and remarket to people who have previously interacted with your website.

Can I use Facebook Pixel with WordPress websites?

Yes! Facebook Pixel can be added to WordPress websites through a plugin or with a manual code. If this seems confusing, just get in touch with us today and we will set it up for you.

Do I need Facebook Pixel even if I’m not currently using Facebook Ads?

We advise to set up Facebook Pixel even if you are not currently using Facebook Ads. This is because the tool will start collecting data from your website immediately and this information will be beneficial when you decide to start your ad campaigns. This ensures you are not starting from scratch with no data.

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Testimonials

The Smile Boutique

Extremely Professional, Helpful

Carl & Harriet are always extremely professional, helpful and nothing is ever to much trouble. The ITO always answer any questions I have thoroughly. They always work very closely and keep everyone up to date through the process & very proactive. I would highly recommend their services to anyone. Thank you!

Roxy Mankoo - April Baker

The Ito has done a fantastic job

The Ito has done a fantastic job with my website. It’s looking great now. We encountered a few problems earlier on but as soon as I expressed my concerns, my website received full attention and priority, and has been worked on really hard. Now I feel really happy with where it’s at and know I can keep communication open with the team to help me with anything that comes up.

Eloise Ford - Dentex Healthcare

Extremely dedicated to delivering quality

Carl and The ITO have are extremely dedicated to delivering quality work for their clients. He has always gone above and beyond for us, and works almost as one of the team. He is quick to respond and always extremely personable. Having had many years' experience working with agencies, I would strongly recommend The ITO.

Hannah Knowles

So Many Strings to Their Bow!

Everyone I worked with at the ITO helped me to develop my website as efficiently and professionally as possible. They had everything covered, from web design and S.E.O, to content writing. Each member of staff completed their part to a very high standard, and were happy to take charge of the situation when needed.

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