Paid social media ads have become a key element of any social media marketing strategy. Platforms such as Facebook, Instagram and Twitter have continually developed their advertising platforms to become smarter and more efficient at reaching your business’ target audience and meeting your business’ goals. Paid ads can be used to increase engagement (likes, comments, shares, clicks), send traffic to your profile or website, send messages to your page or simply to generate awareness of your brand/product/service. Social media ads can also target specific audiences that are more likely to engage with your content and your business than generic search engine advertisements. This process makes your ad expenditure more efficient and achieve a greater ROI.
For the best results we always integrate your paid ads plan into your overall social media marketing strategy. Your paid ad campaigns are continually monitored and reviewed to ensure we are achieving the maximum performance for your budget.
We always custom build targeted audiences for your social ads. Firstly, we identify what interests, behaviours and demographic elements make up your most valuable customer base. From there we can create ads specifically targeted towards your valued audience for the greatest ROI.
We use a variety of media and creative content to stand out from the crowd to receive maximum engagement and for paid ads this is no different. We also split test various types of content to identify which receives the highest ROI for your business and adjust our strategy accordingly. So, you know your campaigns are tested and optimised for the best results.
We produce reports which are easy to understand and focuses on the data that is relevant to your business’ goals. Our reports are fully transparent, and we always use this information to improve future paid ads strategies for your business.
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Expanding upon your social media reach with paid ads has become an essential element of any social media marketing strategy. Here are some of our most frequently asked questions about paid ads.
Social media advertising is the practice of online advertising on social networking platforms. Paid ads differ to standard social media marketing as advertisers pay for their posts to be seen by a wider audience, rather than just their organic followers.
The cost of advertising on social media depends on your budget and how much money you wish to put behind each individual post or campaign. The UK average cost per click on Facebook is £0.78.
No matter what sized business you have, you can benefit from paid social media advertising. One of the main benefits is that you reach a wider audience, and in turn you should see an improvement in your brand awareness.
The targeting features also allows you to target specific demographics and people with certain interests. This means you are more likely to reach people who will be interested in your business, and you are more likely to drive quality traffic to your website.
Moreover, paid ads are valuable no matter what your budget and they can even reduce your overall marketing costs. This is because you are only spending money on showing ads to valuable customers and less money gets wasted in comparison to more traditional marketing efforts.
Each social media channel has their own platform for creating paid advertisements. If you would like more specific advice or would like to know more about our social media paid advertising services, please get in touch with us today.
There are many different social media platforms to advertise on. Currently the most popular platforms are Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Snapchat & Tik Tok.
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