If your business is not active on social media, you’re missing out on an invaluable marketing opportunity. Effective social media marketing can be a powerful tool used to increase your brand awareness. You can reach new potential customers every day, as most users use social platforms to discover new brands. Posting unique content, communicating with your followers and becoming an active part of an online community can give your brand personality and set you apart from your competitors.
Developing an effective social strategy across multiple platforms can be time-consuming. We understand that finding the time to regularly update your social feeds with compelling content is difficult when you are running your own business. Here at The ITO, we take away the hassle as we take care of all of your social media marketing needs from strategy planning, content creation, scheduling, reputation management and more.
We take the hassle away from managing your social media accounts. We can create and optimise your profiles and post weekly on your behalf. We’re experienced in managing multiple platforms, including: Facebook, Instagram, Twitter and Linkedin.
Our experienced graphic design team create bespoke content for your social media accounts. We can follow any branding guidelines and incorporate your logo/branding into all of your posts. Our content is strategised to suit your business’ individual goals.
After a consultation with our team, we will plan and prepare a monthly social calendar plan (including content) that aligns with your unique strategy.
We are highly experienced in using Facebook Ad Manager which covers Facebook and Instagram advertisements. Paid ads can be used to increase engagement (likes, comments, shares, clicks), send traffic to your profile or website, send messages to your page or simply generate awareness of your brand/product/service.
You can trust our team to monitor your brand’s online reputation and promptly resolve any issues or concerns that may come up. For more complicated issues or crisis’ our team will put together a long-term strategy to build a positive online brand reputation, protecting your business from libel comments, reviews or other inciting content.
We detail the value of our social media management services through our simple and easy-to-understand monthly social reports. Our reports are fully transparent, and we always use this information to guide future content strategies for your business. This ensures we continue to successfully grow your social media presence.
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In today’s digital age having a social media presence for your business is essential. Whether you’re looking to set up on your own or thinking of outsourcing your social media management, it can be confusing to know where to start. Here are some of our most frequently asked questions about social media management.
The UK average for basic social media management plans start at approximately £200 – £500 per month. Our social media management plans start at £150 per month.
Our social media management services are designed to take away the hassle of managing your own social channels. Our basic social package includes management of 2 social platforms with 3 posts a week, with our advanced package covering 5 social platforms, posting 7 days a week. We create monthly strategies designed to suit your business’ needs and create custom content for your social media channels. To find out more about what our social media management services include, check out our packages.
Social media has become an essential element of any sized businesses marketing strategy. Social media helps you connect with customers, increase your brand awareness and help boost leads for your website. More than three billion people use social media worldwide; it is definitely a profitable marketing tool.
There are a variety of social media management tools currently on the market. Here at The ITO, we regularly use the social media management platform Hootsuite. Hootsuite allows us to pre-schedule posts for numerous social accounts. It also helps us track and manage different social network channels all in one space.
Social media marketing is an aspect of digital marketing which uses social networks as a communication tool. These techniques are used to increase brand awareness and generate leads to the company’s website. Some of the most popular social media marketing networks are Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, TikTok and Snapchat.
The good news is that when implemented correctly, social media marketing can generate an impressive ROI. HubSpot reported that 84% of marketers were able to generate increased traffic with as little as six hours of effort spent on social media per week.
Yes! Social media marketing primarily comes down to making a connection with your followers and increasing engagement. Small businesses are already a part of a local community and therefore they have the advantage of being able to directly connect with their community online too. It is important to remember that it is not always about how many followers you have, but the amount of engagement your social media accounts receive. Smaller firms have an advantage in being able to generate larger engagement rates and even benefit from cheaper advertising costs.
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The Smile Boutique
Extremely Professional, Helpful
Carl & Harriet are always extremely professional, helpful and nothing is ever to much trouble. The ITO always answer any questions I have thoroughly. They always work very closely and keep everyone up to date through the process & very proactive. I would highly recommend their services to anyone. Thank you!
Roxy Mankoo - April Baker
The Ito has done a fantastic job
The Ito has done a fantastic job with my website. It’s looking great now. We encountered a few problems earlier on but as soon as I expressed my concerns, my website received full attention and priority, and has been worked on really hard. Now I feel really happy with where it’s at and know I can keep communication open with the team to help me with anything that comes up.
Eloise Ford - Dentex Healthcare
Extremely dedicated to delivering quality
Carl and The ITO have are extremely dedicated to delivering quality work for their clients. He has always gone above and beyond for us, and works almost as one of the team. He is quick to respond and always extremely personable. Having had many years' experience working with agencies, I would strongly recommend The ITO.
So Many Strings to Their Bow!
Everyone I worked with at the ITO helped me to develop my website as efficiently and professionally as possible. They had everything covered, from web design and S.E.O, to content writing. Each member of staff completed their part to a very high standard, and were happy to take charge of the situation when needed.